Habits in MotionChapter 9 – Proactive Selling and OODA Loops
Mike and Jake dive into strategies for improving client relationships through the OODA Loop and roleplaying. They discuss real-world stories from industries like HVAC and home remodeling, provide techniques for overcoming objections, and showcase how proactive communication builds trust and loyalty. Tune in for practical tips and a live demonstration aimed at transforming your sales approach.
About the podcast
Modern Service Mastery is Business School with Boots On—built for the people who fix, build, manage, and move the world forward. If you’re in landscaping, remodeling, HVAC, or any hands-on profession, this series was made for you. Each chapter is short, focused, and designed to meet you where you are: behind the wheel, on the jobsite, or planning with your team. You’ll get podcast-style audio, quick written takeaways, and gamified momentum to help you grow as a leader in the real world.
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