Habits in MotionSales | Chapter 8: The 20% Logical
Jake and Mike uncover the art of balancing emotions and logic in sales by showcasing techniques like impactful knowing and talking about how things are built to justify the price, with plenty of examples, and dynamic role-playing. They share real-life examples from industries like home renovations and HVAC, focusing on how trust, fear, and aspiration drive purchasing decisions. Listen to their live demonstrations of integrating logical justifications for effective emotional sales pitches.
About the podcast
Modern Service Mastery is Business School with Boots On—built for the people who fix, build, manage, and move the world forward. If you’re in landscaping, remodeling, HVAC, or any hands-on profession, this series was made for you. Each chapter is short, focused, and designed to meet you where you are: behind the wheel, on the jobsite, or planning with your team. You’ll get podcast-style audio, quick written takeaways, and gamified momentum to help you grow as a leader in the real world.
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