Habits in MotionSales | Chapter 8: The 20% Logical
Jake and Mike uncover the art of balancing emotions and logic in sales by showcasing techniques like impactful knowing and talking about how things are built to justify the price, with plenty of examples, and dynamic role-playing. They share real-life examples from industries like home renovations and HVAC, focusing on how trust, fear, and aspiration drive purchasing decisions. Listen to their live demonstrations of integrating logical justifications for effective emotional sales pitches.
About the podcast
Small Nudges, Big Leaps: Adjust Your Trajectory, Build Momentum, Change Your Life Welcome to Habits in Motion, a channel where practical wisdom from decades of business experience meets actionable insights from hundreds of self-improvement and leadership books!